The Irish Heart Foundation has launched a new campaign with support from Westlife's Nicky Byrne and family, to encourage men to call 999 at the first sign of heart attack. Too often men delay in getting to hospital -- they don't want to cause a fuss or they waste vital time calling family or friends first -- which can prove fatal. Together with the Byrne family, our charity wants to save more lives from heart attack. Our message is simple, don't die of embarrassment - call 999.
Look out for the TV ADS from August 21st 2011.